Where we are and where we're going.
Q1–Q2 2026 · Shipped
Core Platform Launch
CRM, estimating (SF-based, role-gated pricing), scheduling, invoicing, integrated payments, foam calculator (your supplier), inventory, equipment maintenance, IVY AI, analytics (12 reports), 4 user roles.
Q3 2026 · In Progress
Payments Onboarding · Compliance Layer · Mobile PWA
Full payments onboarding flow, CCPA compliance program, Privacy Policy and Terms published, Help Center live, business health KPIs (Churn, CAC, NRR) in analytics dashboard.
Q4 2026 · Planned
QuickBooks Sync · Blueprint AI · Multi-Location
QuickBooks Online two-way sync, AI-powered building plan reading (upload PDF, auto-extract SF by zone), multi-location dashboard for regional operators.
2027 · Planned
Supplier Integration · Supplier Ordering · Native Mobile App
Direct supplier ordering integration, real-time material pricing feeds, iOS/Android native app (offline-first for field crews), CompanyCam photo sync.
2028 · Planned
Adjacent Trade Expansion
Platform expansion to adjacent specialty trades: air sealing, weatherization, spray polyurea roofing. White-label offering for regional distributors.
How the organization grows from two founders to a company of 30+.
Team size
2–4
Founders + 2 hires
Target MRR
$15K
~100 paying accounts
Focus sector
Insulation
Spray foam + cellulose
Geography
South/SE
AR, TN, TX, MS, MO
🏗️ Technology 1–2
- Full-stack development
- Infrastructure / hosting
- Bug triage & security patches
- IVY AI tuning
📣 Sales & Marketing 1
- Outbound to insulation contractors
- Facebook / YouTube ads
- Trade show presence (SPFA)
- Demo calls & trial conversions
🎧 Support 1
- Email support queue
- Onboarding calls for new accounts
- Help Center content
- Product feedback collection
📊 Operations Founder
- Billing / payment reconciliation
- Legal entity maintenance
- Insurance renewals
- Bookkeeping
🛡️ Compliance Contracted
- Privacy policy upkeep
- CCPA DSAR handling
- E&O insurance liaison
- Payments merchant compliance
📦 Product Founder
- Feature prioritization
- User interviews (weekly)
- Competitor monitoring
- Roadmap ownership
Year 1 goal: reach product-market fit in the spray foam niche. Every hire must speak insulation.
Team size
12–18
Dept leads hired
Target MRR
$120K
~800 paying accounts
Sectors
3
Foam · Cellulose · Roofing
Geography
National
All 50 states
🏗️ Technology 4–6
- Frontend team (2)
- Backend / API team (2)
- DevOps / security (1)
- AI/ML engineer (1)
📣 Sales 3–4
- VP of Sales (1)
- Account Executives (2)
- SDR / outbound (1)
- Trade association partnerships
📢 Marketing 2
- Content / SEO lead
- Paid media manager
- SPFA / trade show budget
- Customer case studies
🎧 Customer Success 2–3
- CS Manager (1)
- Support reps (2)
- Live chat coverage
- Dedicated onboarding calls
📊 Operations 2
- Operations Manager
- Finance / RevOps analyst
- Vendor management
- SOC 2 audit prep
🛡️ Compliance 1
- Compliance Manager (in-house)
- ASC 606 revenue recognition
- SOC 2 Type II certification
- CCPA / state privacy laws
Year 3 goal: dominate spray foam vertical nationally, expand into cellulose and polyurea roofing, begin SOC 2 certification for enterprise sales.
Team size
30–50
Full org structure
Target ARR
$8M+
~4,500 accounts
Sectors
6+
All specialty insulation trades
Geography
US + Canada
Expand to CA/Mexico
🏗️ Technology 10–15
- CTO
- Frontend, backend, mobile teams
- Platform / infra team
- AI research team
- Security & compliance eng.
📣 Sales 6–10
- VP Sales, CRO
- Enterprise AEs
- Channel / distributor sales
- International Sales (Canada)
📢 Marketing 4–6
- CMO
- Brand, content, demand gen
- Community & events
- Analyst relations
🎧 Customer Success 5–8
- VP Customer Success
- Enterprise account managers
- 24/7 support coverage
- Training & certification program
📊 Operations 4–6
- COO
- Finance, legal, HR
- RevOps platform team
- M&A / partnership team
🛡️ Compliance 2–3
- General Counsel
- SOC 2 Type II + ISO 27001
- CCPA, PIPEDA, GDPR-ready
- Enterprise contract review
Year 5 goal: category-defining platform for North American insulation and adjacent specialty trades. Series A/B funded. SOC 2 certified. Evaluating acquisition of legacy competitor.
Our go-to-market by vertical — when we enter each sector and why.
Active — Year 1
Spray Foam Insulation
Core market. Open-cell and closed-cell residential and commercial. supplier math baked in. Highest margin, fastest growth, most underserved by existing software.
Active — Year 1
Cellulose & Blown-In
Attic cellulose, wall injection, dense-pack. Many spray foam crews also run blown-in operations. Natural expansion with zero friction for existing customers.
Year 2 — Planned
Fiberglass Batts
New construction liner work — R-13, R-19, R-30, R-38. Large crews, volume-based pricing. Currently estimated by spreadsheet. Large addressable market in production homebuilding.
Year 3 — Planned
Spray Polyurea Roofing
Many insulation contractors also apply SPF roofing systems. Same equipment, same crews, different math. Natural vertical expansion for existing spray foam customers.
Year 3 — Planned
Air Sealing & Weatherization
Energy efficiency programs (DOE Weatherization Assistance Program). Government-funded work with complex paperwork requirements. IVY AI can automate form completion.
Year 5 — Evaluating
HVAC / Mechanical Insulation
Duct insulation, pipe insulation, mechanical room work. Adjacent trade — different skill set but overlapping customer base (commercial contractors). Requires significant platform rework.
Mission
Built by Insulation Contractors.
InsulatorOS exists because every software tool we tried was built for generic trades, HVAC companies, or construction crews. Foam sets, board-feet, closed-cell R-values, supplier set yields — none of them knew our language. So we built it ourselves. Jonesboro, Arkansas.