Turn Your Website Into an Insulation Lead Machine
A lead that lands in your email inbox is a lead waiting to be forgotten. With website-to-CRM lead capture, every form submission drops straight into your pipeline — ready to call back before it goes cold.
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Embed a form. Leads land in your pipeline. That's it.
Drop the InsulatorOS lead form onto your existing website — WordPress, Squarespace, Wix, or a custom page — and you're done. No copy-paste from an inbox, no spreadsheet, no leads lost between the contact page and your CRM.
- Embed once — add the form to your site in minutes
- Auto-creates the lead — name, phone, email, message flow straight into your pipeline
- Top of the funnel — every submission enters as a fresh lead, ready for follow-up
Why this matters: the leads you pay for — Google, Yelp, referrals — are worthless if they sit unread in an inbox over the weekend. Capturing them straight into the pipeline means a rep can act on speed-to-lead and book the estimate before a competitor calls.
From website lead to money in the bank
Lead capture is the front door to the whole platform. A captured lead doesn't just sit there — it flows through the same system that runs the rest of the job:
- Captured — form submission becomes a pipeline lead automatically
- Coached — IVY Sales Coach ranks it by speed-to-lead and drafts the follow-up
- Quoted — turn the lead into an assembly-based estimate
- Scheduled, completed, and invoiced — all from one customer record
No developer required
You don't need to write code or hire someone. Add the embed to your existing site and submissions start flowing into your pipeline. Your homepage, your contact page, a dedicated landing page — wherever your leads come in.
What's included with lead capture
- Embeddable website lead form
- Automatic lead creation in your pipeline
- Works with WordPress, Squarespace, Wix, and custom sites
- Hands off directly to IVY Sales Coach for fast follow-up
- One customer record from first contact to paid invoice
Pricing: Website-to-CRM lead capture is part of the CRM Pro add-on — from $49/month, scaling with your team, with a 14-day free trial.
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Frequently asked questions
What is website-to-CRM lead capture?
You embed a lead form on your website, and every submission lands directly in your pipeline as a new lead — no copy-paste, no leads lost in an inbox.
Do I need a developer to embed the form?
No. Drop the embed onto your existing site — WordPress, Squarespace, Wix, or a custom page — and submissions flow straight into your pipeline.
What happens after a lead comes in?
The new lead enters the top of your pipeline and is immediately picked up by IVY Sales Coach, which ranks it by speed-to-lead so a rep can call back fast.
How much does it cost?
Lead capture is part of the CRM Pro add-on, from $49/month with a 14-day free trial. It scales with your team.